THE COVID-19 PANDEMIC IN THE LIGHT OF THE CONVERSION THEORY: ALTERING THE COLLECTIVE CONSCIOUSNESS IN TIMES OF PANDEMIA
One of the pivotal problems of activating an emergency system in times of crisis is the problem of moving from normality to crisis (emergency). We call this process the conversion of the system and of its institutions. What's this all about? Firstly, the fact that the same system that works well in normal periods may fail, can be blocked in times of crisis because it has not been succesfully converted to respond to the new conjunctures. All societal subsystems, the institutions should be equipped with conversion mechanisms, so that they can respond specifically to new situations created by the crisis. To this end, the management of a pandemic situation must start from a good knowledge of the multidimensional, medical, psychological, economic, social, spiritual impact, so that the emergency strategy does not degenerate into authoritarian formulas. Conversion refers to the transfer from a normal to an exceptional situation. This transfer involves: pharmaceutical companies, health system, hospitals, laboratories, law and control system – police, army, intelligence, emergency system, etc. The critical analysis of pandemic crisis management calls therefore for the use of the theory of conversion. This study relates to this issue.
Keywords: conversion, multidimensional impact, dystopian membrane, infopandemia.