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Nr. 1-2/2022-2

ABSTRACT

 

WORK-LIFE BALANCE DURING THE PANDEMIC. A COMPARISON BETWEEN THE IT AND ADVERTISING FIELD

This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors.

Keywords: pandemic, advertising, IT, work-life balance.

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