THE EMERGENCE OF GOVERNANCE BETWEEN MARKET AND CIVIL SOCIETY
This article sets out to question the articulation between market and civil society via the emergence of the notion of governance. This supposes shifting the focus from an analysis of the economic and political field towaros examining its links with the charitable morality present everywhere today. In this sense, we will begin by returning to the emergence of business philanthropy in the 1980s in the USA. Then, we will broaden our perspective by questioning the abandonment of the doctrine of development in favor of structural adjustment policies and their implications for NGOs. This detour will allow us to better understand the neoliberal essence of governance. Finally, in the last part we will directly address some examples which show the adjustment between market and NGOs.
Keywords: governance, neoliberalism, market, philanthropy, (post) development.