WORK-LIFE BALANCE DURING THE PANDEMIC. A COMPARISON BETWEEN THE IT AND ADVERTISING FIELD
This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors.
Keywords: pandemic, advertising, IT, work-life balance.